Yeah I kinda have that effect on people! ☺

Hey I’m Ross, but most people call me Bloom Boy!  I am a  Floral Designer based in Melbourne, specialising in original and concept-driven floristry.  My attitude to flowers is playful and energetic.  You’ve probably noticed that I like colour, fun and the Spice Girls!  

Before working with flowers, I actually trained and worked as a fashion designer and stylist in London.  However, it wasn’t until my own wedding where I wore flowers all over my jacket that I realised I found my calling. 

I’m a lover of vintage kitsch just as much as the fashion forward.  My inspiration comes from pop culture, romance and my obsession with Tokyo!  I like to get playful and mix colours, textures and materials that are unfamiliar.

Fun is always at the heart of what I do.  Flowers are pretty but pretty is boring without a personality right?  So if you want to make a huge statement with your blooms, I’m your bloom boy! ♡